A boutique swimwear label designed and made on the east coast of Australia, Love by Willow
was founded by Victoria Lucas in 2015. Having worked as a florist, Victoria has always enjoyed
being creative and it was after the birth of her first daughter in 2014 that she started designing
swimwear. Created with little girls who love to enjoy days exploring under the sun in mind, each
piece is timeless yet playful. Love by Willow is all about simple lines with sweet details.